Finance lead
A close that lands on the same date.
CPAEx-EY · Fractional finance for startups
I come in and take a finance headache off your desk.
Fixed-scope finance projects for startups. Or one day a week, ongoing.
30 minutes, no pitch deck. Even if we don't work together, you'll leave with two concrete fixes.
Scope and fee agreed up front
- CPA (Israel)Certified 2019
- Ex-EY Hi-Tech AssuranceUS GAAP · IFRS · SOX
- 9+ years leading financeSaaS · FinTech · MedTech
- 2 acquisitionsDiligence and data room
Where I've done this
Audit at EY and KPMG. Finance leadership at Epsagon, Sight Diagnostics and Pattern Insurance. Former board member at Danpal.
Who it's for
Seed or Series A. Or regulated, at any stage.
Tick what applies. Any two, and it's worth a call.
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Book an intro call
Projects
Start with one project. Fixed scope, fixed fee, an end date.
Audit & tax readiness
Clean books, and the auditor's list answered before it arrives.
Due diligence
Data room built and owned. Problems found before the buyer finds them.
Equity & ESOP
Cap table, grants, expense and disclosure.
Budget & BvA
A budget the board can read, and a cycle your team can run.
Pricing & models
Models that survive investor questions.
Scope and fee agreed in writing before anything starts.
Ongoing
One day a week. Where most projects lead.
One point of contact
One thread instead of six.
Technical accounting
Positions written down in advance.
Systems & automation
A close that gets faster as you grow.
What's inside the day
Finance lead
- Close on a dated calendar
- Multi-entity, multi-currency consolidation
- Budget, BvA and the board pack
One point of contact
- Finance, tax, statutory and audit as one team
- Their questions answered by me, not you
- Fees reviewed against what's delivered
Technical accounting
- ASC-606 / IFRS 15, US GAAP and IFRS
- Equity, options, loans and converts
- ITA, IIA, VAT, payroll, transfer pricing
Systems & automation
- NetSuite and Priority, implemented and integrated
- Billing and spend wired into the GL
- Reporting packs generated, not rebuilt
How it works
Three steps, in order.
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1
Diagnostic
Trial balance, contracts, entities, vendors, last year's management letter. No workshops.
A written memo: what's clean, what breaks, what it's costing you.
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2
Rebuild the close
A dated calendar with named owners. Real reconciliations. Revenue recognition documented.
A month that lands on the date it was meant to.
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3
Steady state
Board pack on a template you keep. Vendors through me. Data room current.
Finance that runs on a calendar, not on your attention.
About
Who you'd be working with.
I'm Ben Hershkowitz, a CPA in Ra'anana. Nine years running finance inside startups (SaaS, FinTech, MedTech) after auditing them at EY.
A small number of companies at a time, and I do the work myself.
Not a junior with my name on the invoice.
Full background on LinkedIn
FAQ
Questions founders ask.
Anything else, ask on the call.
Can we just do one project?
Yes, and it's what I'd suggest. Scope and fee in writing, an end date, and you see how I work before committing to anything ongoing.
Plenty of engagements stop there. Better for both of us than a retainer neither can justify in month four.
Do I have to replace my outsourced finance provider?
No. They're far cheaper than I am at processing and payroll, and you need that layer. What's missing is the reviewer above it: someone who makes the technical calls and owns the output.
How is this different from an outsourced CFO firm?
One named person who knows your business. No rotating bench, and no partner who sells while an associate delivers. I sit on your side of the table with your other providers.
Is one day a week really enough?
For owning finance at this stage, yes, once the process is built. Where it isn't, I'll say so on the first call. Audit, diligence or a migration run at a higher cadence for a defined window.
We're mid-audit or mid-raise. Can you come in now?
That's usually when the call happens. I go straight to the request list, work out what's at risk, and we fix the close properly afterwards.
What does it cost?
A project is a fixed fee, quoted in writing before it starts. The number doesn't move.
Ongoing is a monthly retainer based on entities, systems and audit load. A fraction of a senior hire, with no lock-in beyond notice either way.
Next step
Let's scope the first project.
Thirty minutes. Tell me what's coming and I'll tell you whether there's a project worth doing.
- Hershkoben@gmail.com
- 050-533-8448
- ben-hershkowitz-cpa
- Ra'anana · Hebrew & English · IL, EU, US hours
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